Smartphone Telematics for Driver Behavior Data – Connected Car Telematics & UBI

May 12 / Author: Harold Leitner

Connected Car Telematics and UBI (Continued)

Connected cars are disrupting auto insurance by providing very detailed vehicle usage and driver behavior data. Auto insurers can now access safety metrics like blind spot warnings, following-to-close alerts, and assisted braking events to better understand driver risks and how they relate to at-fault claims. However, there are still many scenarios where traditional or smartphone telematics are better sources of risk data.

Smartphone Telematics for Driver Behavior Data

Many older vehicles do not have wireless connections for sending telematics data to the vehicle manufacturer. For these vehicles, the only options are traditional aftermarket telematics devices or smartphone telematics. Insurers have found that requiring policyholders to install telematics devices greatly hurts adoption. As a result, smartphone telematics has become the preferred technology for capturing driver behavior data.

Track Drivers Not Vehicles

Many drivers use multiple vehicles for day-to-day transportation. Many traditional black box or dongle telematics solutions struggle with identifying a specific driver for a given trip. Drivers are forced to identify themselves to associate their trips to a specific vehicle. However, smartphone telematics stays with the driver and analyzes their driving behaviors in any vehicle they drive. All drivers need to do is download the telematic application and start driving.

Connected Vehicles Need Personal Engagement via Smartphone

Connected vehicles generate huge amounts of data. This data needs to be aggregated, normalized, analyzed, and the actionable information reported to drivers. Typically, the vehicle manufacturers will not do this because most drivers have multiple vehicles from various manufacturers. Drivers need a convenient way to receive the benefits of connected vehicle data, and the best way today is with a smartphone telematics app. These smartphone apps can often take telematics data from any source, analyze it, and communicate with drivers via their preferred communication technology, their phones.

Connected vehicle data is enabling insurers with rich driving behavior data. The depth and breadth of this data is astounding and will lead to safer drivers and innovative insurance products. However, for the foreseeable future there will be a place for smartphone telematics as there will always be a need for convenient digital customer engagement.

Please contact me if you would like to learn more about how innovative auto insurers are using smartphone telematics to improve policyholder engagement, reduce risk and claims, and launch UBI products

Harold Leitner

VP, Business Development

With over 25 years of technology sales, business development, and account management experience Harold leads Xemplar’s business development team. He has successfully driven business growth for early stage technology providers across a range of industries including e-commerce, finance, IOT, connected fleet technology and telematics. Harold holds an MBA from Northern Illinois University and a degree in International Business from Illinois State University.

SriKrishna “SK” Tirumala

CEO & Co-Founder

Over the last 24+ years, SK has been at the forefront of delivering technology solutions in Property & Casualty. For the last few years, he has been spearheading the development of risk management solutions at Xemplar Insights, LLC. As the head of the business, SK passionately leads R&D and product engineering teams to advance the Xemplar product portfolio. He is continuously associated with customers, prospects and industry partners in solving their chronic business issues with cutting-edge technology.

Xemplar Solutions Suite

XEMPLAR AUTO is a comprehensive mobile, cloud, and web solution that enables personal auto insurers to close gaps in their digital capabilities. Designed to support loss containment strategies using state-of-the-art smartphone telematics, it can also include policy self-service capabilities to drive adoption and lower servicing costs. Insurers get a powerful analytics portal to analyze where, when, and how risk occurs in their book of business. Granular data can be used develop new rating variables for Usage Based Insurance (UBI).

Personal and Commercial P&C policyholders value the ease-of-doing business with their insurers over mobile and web channels. They are attracted to insurers with better digital capabilities for convenience and better service. Insurers understand that building relationships and creating loyalty with policyholders is key to their on-going profitability and success. The Xemplar Engage solution enables insurers to rapidly innovate and advance their digital transformation strategy with self-service features on mobile and web channels, resulting in significant competitive advantages with improved customer experience.

Xemplar Drive – Business was designed as a non-white-labeled option for Commercial Auto Insurers that believe that the policyholders will be apprehensive about using a data gathering solution provided by their insurance carrier. Xemplar Drive – Business would be referred by the insurer to the Commercial Auto policyholders (small businesses to large fleet owners) as a solution for risk prevention and loss control.
Xemplar Drive – Business is also available as a white-labeled off-the-shelf B2C subscription-based solution (SaaS or private) sold directly to Large Corporates, Commercial Businesses, and other Institutions that operate a fleet of vehicles, as a self-administered risk management solution.

Xemplar Drive – Business is a branded off-the-shelf, B2C subscription-based solution sold through distribution channels such as driving schools or not-for-profit organizations to individuals and/or parents of teens as means to analyze driving habits of themselves, or young drivers as they gain driving experience and develop good driving habits.

Xemplar Stack’s suite of licensable and adaptable software feature frameworks, platform architectures, design patterns, and data model assets helps businesses save development time and costs and jumpstart the creation of tailored software solutions for unique business cases.

About Xemplar Insights

Our journey began in early 2015 while experimenting with smartphone technology to analyze motion patterns that led us to develop an innovative and economical smartphone telematics solution for loss containment. We then extended our capabilities to include numerous new features including policy and claim services, and developed turn-key solutions for Personal and Commercial P&C Insurers. Today, Xemplar is an established digital solutions company that offers both pre-configured and tailor-made solutions to insurers and commercial businesses, with many companies using our products and services to drive their digital transformation.